How does the elevator media show its advantages in the new m

Since the 14th and 15th centuries, the print media of newspapers in Venice, Italy, has been dominated by centuries since the beginning of the 20th century. Later, after the advent of electronically-mediated radio and television, the era of millions of people watching a newspaper has gone forever. After a long period of time, the three major media outlets of newspapers, television and radio were like three-legged, and nowadays, the new media, which is booming, also challenged traditional media in their own unique form.

What is new media? See you in your heart. To put it simply, new media refers to new media forms that emerge under the new technology support system to meet public information needs and communication desires.

With the development of new media, the carriers, new forms and new materials of new media have emerged. A series of new media forms such as building TV media, public transport mobile media and mobile media have emerged. The flourishing development of new media has partly compensated for the lack of traditional media coverage. At the same time, the audience market and advertising cakes of major media are also being cut.

In recent years, urban construction has developed at a high speed, and the number of elevators has increased. Elevator media, an emerging media resource, has been launched in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and other places, including financial, IT, communications, The popularity and use of many advertisers such as home appliances. Elevator media is a highly appealing and influential regional advertising medium with vivid and perfect visual image, profound and lasting communication effect, and irresistible visual attraction. Through research and market information feedback, the proportion of consumers who use elevator ads to obtain product information and generate buying interest is surprisingly high. It is an indisputable fact that it is boring and boring during the elevator ride. At the same time, it has also formed a unique differentiation situation of the media. Accurately segmented people and controllable release areas. Elevator media is no longer a niche auxiliary media in traditional cognition. It has quietly evolved into an indispensable superior media. In today's increasingly fierce media competition, the elevator media is more "cool" than the major media, or is it returning and sticking to the standard?

The audience is not satisfied with the passive acceptance of information, and the audience's "opinion leader" appeal is strengthened. Different from the traditional media's concept of communication based on “transfer”, the concept of modern communication emphasizes the concept of audience-based. Therefore, the recognition of the audience by the media has become the thermometer of various media.

Today, household consumption has become a big rich mine in the Chinese consumer market. Today, 80% of China's 100 yuan of consumption comes from household consumption. Based on the middle and high-end communities, it has locked in China's most purchasing core group, and the building elevator media with nearly zero information release and reception costs has been unanimously praised by advertisers. ST&SAT footwear has awakened the charm of women in this era. This launched a “wake-up female movement” and filmed an online drama. It took the way of playing short dramas in the building liquid TV to remind consumers if they wanted to know. How to show your own fascination rules, you can watch the complete network episodes of their shooting, resulting in very good communication effects. The LCD TV and the Internet are boldly integrated, using new digital video media to spread the advertising information of the elevator media, attracting more offline consumers to participate in the interaction, and realize the integration of online promotion and offline interactive experience. Vincent Du, media director of a 4A advertising company, said that the O2O integrated marketing model will have a perfect experience in the media. It uses community media as the main communication channel, integrates traditional media resources such as community announcement columns and community lobbyes, and forms a point-to-face communication network. The user interacts with the LCD screen and the neighboring LCD screen, and guides the residents to the event site. The consumer experiences the product on-site to achieve brand recognition and complete sales.

The CMMS data of the new generation market testing organization shows that LCD TVs, TVs, bus TVs, subway LCD TVs, and network video around computers and 3G smart terminals have become the main consumption after 70s, 80s and 90s. The new digital video media that people often come into contact with, and even the prime time of TV, are being occupied by these new video media.

TV can affect people who often have fixed viewing habits at home, and the elevator media has very accurate arrival and full coverage for the 70s and 80s office workers, especially in elevators like the neighboring media. Embedded LCD advertising screen, Guangdong TV station advertising department Mr. Tong said. In the era of traditional TV media-led era, the usual mode of communication of many brands is to select a large number of commercial bombings by TV media, and then wait for the arrival of consumers at the sales terminal. In fact, many consumers have been blocked or changed the route by the new media before coming to the terminal, especially the LCD screen with the fragmented time implanted, the advertising information combined with the information of the upper and lower floors that people must watch. Every time you touch the visual and auditory information in the time of taking the elevator, it will not make people feel resentful, but it will reduce anxiety and anxiety. Such advertisements are very lethal, and such advertising information can easily leave the audience. A deep impression, resulting in a desire to buy to promote consumption. At the same time, Mr. Tong also admitted that the small screen, the strong visual impact of not having framed advertising, and the insufficient concentration of media outlets will affect the development of the viewing crowd and enterprises. “Only change can develop.” If you want to stand out from the competition of new media, you have to change. The bigger and thinner the screen and the wider coverage of the media network are the inevitable trend of its development.

With the advancement of media technology and the increasingly complex media environment, it is the basic strategy for the audience to develop strengths and avoid weaknesses and highlight the advantages of the media. How can I get more recognition from audiences and advertisers? In today's fierce media competition, can the neighboring media adapt to the trend of development? Can elevator media stand out in the fierce competition in the industry? All this is worth your expectation!