Analysis of domestic second and third line elevator market c

As these small enterprises have been working in the second, third and even smaller cities for many years, they have occupied a part of the market and accumulated certain competitiveness. When big brand elevator companies start to shake the flag to these small cities, it can be imagined that in these emerging battlefields, the competitiveness of various elevator companies will be more balanced, and the competition for these markets will be more intense and cruel. This will also be a good time for the rise of some relatively weak elevator companies.

The first-tier cities in China, such as Beijing, Shanghai, Guangzhou, and Shenzhen, have been the traditional “competitive places” for many passenger elevator companies due to the early urbanization process, high degree of modernization, and many skyscrapers. However, looking at the government procurement elevator market in recent years, the elevator procurement projects in these first-tier cities are not high. Instead, they are second- and third-tier cities, and even some small towns that were previously impressed. The procurement projects and purchase quantities of elevators are all constant increase.

Taking the government procurement elevator market in May as an example, the number of elevator procurement projects in first-tier cities this month was less than 20, accounting for less than one-tenth of the total monthly procurement projects. Some of the second, third and even smaller cities in Anhui, Shanxi, Fujian, Guangxi, Jiangsu and other provinces are often inferior to these first-tier cities in terms of procurement scale. Founded in 1984, Guangdong Huakai Elevator Co., Ltd. is located in Foshan City, Guangdong Province, where the elevators and parts are manufactured. It is the earliest enterprise in the elevator industry to participate in elevator design, production, R&D, sales and ancillary services. First, the focus on development in the past 30 years has made Huakai an innovator and leader in the Chinese elevator industry.

The surge in the procurement of elevators in Guangdong in the second and third tier cities is not only a special case in May, nor is it a feature of the government procurement elevator market. According to industry experts, the current supporting facilities in the first-tier cities are relatively complete, and the growth rate of elevator demand is slowing down. More elevator procurement projects are concentrated on the renewal, upgrade and renovation of old elevators. The real large-scale elevator procurement project is actually not much. In the next few years, many second- and third-tier cities are in the period of rapid development of urbanization. The supporting facilities of various cities are busy in construction, and the elevator market has great potential.

Many large-brand passenger elevator companies have realized the market potential of second- and third-tier cities and even smaller cities, and began to shift more attention down the first-tier cities. However, unlike these large enterprises, due to the relatively late start of the domestic elevator industry, the traditional mainstream market has been occupied by foreign-brand elevators. Some elevator companies with relatively small comprehensive strength are avoiding their edge and will compete with big brands in the initial stage. The focus is on second- and third-tier cities. In some provinces, choose one or two cities as the base point, integrate agent resources, gain credibility and reputation in installation and maintenance, gradually expand, and establish regionalized brands steadily and steadily, with a view to adopting the strategy of “urban encircling cities”. Achieve the ultimate victory.